19 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2025 Part 1: Modern Payment Trends in Lottery Part 1 of the whitepaper offers data and analysis on consumers’ interactions with the increasingly diverse payment landscape, uncovering critical insights into: • How lotteries can meet current consumer demand amid a wide range of payment options, while laying the groundwork for future-facing methods. • Why weekly lottery players are leading the adoption of emerging payment methods. • Interest in dedicated lottery wallets, with an average of 62% of weekly lottery players expressing interest. The findings reveal where lottery players and general consumers have an appetite for flexibility and experimentation. Part 2: Retail Channel Innovation & Access The second half of the whitepaper shifts the focus to the future of the lottery retail experience, analyzing how emerging technologies and evolving consumer expectations are reshaping the path to purchase. It offers a strategic look into: • The Automation vs. Human Dilemma: How to strike the right balance between the efficiency of self-service and the trusted value of human interaction. • In-Store Technology: How omnichannel strategies and digital touchpoints are creating more tailored and engaging retail environments. • The Online Lottery Opportunity: Data-based insights into player interest in buying tickets online and sharing personal information for added convenience or promotions. • The Era of Hyper-Convenience: How automated purchases, AI-driven game suggestions, and personalized promotions could keep lottery play aligned to players' interests. Read the Report The new research into the habits and preferences of players and non-players reflects Brightstar’s ongoing investment in understanding consumer behavior and its implications for the lottery industry. The findings enable the company to ground product and service innovation in data-based insights, to help equip lotteries to connect with current and new players. To download your copy of the whitepaper, visit: brightstarlottery.com/WhitePaper2025
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