PUBLIC GAMING INTERNATIONAL MAGAZINE NOVEMBER/DECEMBER 2025

FUTURE IMPACT AND STRATEGIC INSIGHTS The success of Bacon Me Crazy offers key insights for the future of lottery game development. First, it underscores the value of a diversified portfolio, where a mix of interactive games ensures a broad appeal to players with varying preferences. Second, it demonstrates the potential of multi-channel strategies, showing that well-designed games can be successfully adapted across traditional and online product verticals. As lotteries continue to navigate evolving player behaviors and technological innovations, the ability to design games that are flexible, engaging, and accessible will be critical. Bacon Me Crazy serves as a model, illustrating that thoughtful design and strategic deployment can deliver strong performance and sustained player interest across markets. "The future of lotteries lies in creating experiences that resonate across every channel—woven together by shared themes of excitement, trust, and imagination. That’s been our approach for nearly thirty years: thoughtful innovation guided by continuous learning,” says Shannon DeHaven, Vice President of Digital Engagement. CONCLUSION In an increasingly competitive lottery landscape, a single great game can make a difference, but a diversified portfolio and multi-channel strategy are what drive long-term success. Bacon Me Crazy exemplifies how creativity, accessibility, and cross-channel adaptability combine to create a truly standout product. Its performance across multiple jurisdictions and formats reinforces the importance of designing games that not only capture attention but also sustain engagement, ultimately contributing to the growth and resilience of lottery programs worldwide. VISIT OUR STUDIO

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