PUBLIC GAMING INTERNATIONAL MAGAZINE NOVEMBER/DECEMBER 2025

The vast majority of Lotto NZ retailers experienced no difficulty in switching over to the new Scientific Games systems. Where issues arose, they related to retailers’ initial mistakes with logins and passwords—the “human factor” as Delamore describes it. POST GO-LIVE “Our [retailers] seem to be settling in well with the new technology, which in large part is down to the extensive training we offered in the lead-up to go-live,” says Paul Divers, Chief Retail Officer for Lotto NZ. “We’ve also received some great feedback about the modern new look of the retailer terminals, and the way in which they’ve lifted the aesthetic of the counter and stores.” OMNICHANNEL SUCCESS As for the digital component of the technology modernization, Lotto NZ re-launched its digital games, selecting titles from the SG Content Hub and giving the category a good marketing boost with the introduction of 13 new games to entertain its players. “The SG Content Hub provides Lotto NZ with a broad range of new and modern games for our [players] to enjoy. The [player] experience is s trong, and the gameplay is interesting. We’ve been impressed with how well the games run on our website and apps and continue to closely monitor performance,” says Delamore. Leah Neilson, Chief Marketing Officer for Lotto NZ, reiterates, “The new digital games have been a hit. We saw an immediate sales uplift from the Instant Kiwi portfolio in light of the new games, with nine of the 10 most-played titles coming from the latest releases.” Scientific Games has a comprehensive roadmap, including the introduction of new eInstant games from SG Studios and partner studios, which proves the content aggregation value of the SG Content Hub. Currently, the company’s games from SG Studios represent 31% of digital titles in market in New Zealand, but 54% of the rounds played. Matt Lynch, President of Digital for Scientific Games, shared excitement about the success of the Lotto NZ tech modernization project, the smooth integration of the SG Content Hub and the popularity of the new digital games from SG Studios. “We're thrilled about our partnership with Lotto NZ that culminated in a smooth technology upgrade—and that players are truly enjoying our games,” says Lynch. “Trusted, secure, state-of-the-art Scientific Games technology is now powering retail and digital sales in New Zealand. The Lottery can expand its games and how and where its players play. Looking to the future, Lotto NZ can continue to meet its goals and sustain good cause funding to benefit all New Zealanders. This entire project’s success has been a testament to the power of partnership between Lotto NZ and Scientific Games.” Congratulations to all who were involved in this successful omnichannel systems conversion. gem|Suite™, Momentum®, SciTrak™, SYMPHONY™ and WAVE™ Contour™ are trademarks of Scientific Games. © 2025 Scientific Games, LLC. All Rights Reserved. Celebration! The hard work paid off as Lotto NZ and Scientific Games teams went live with SYMPHONY on September 29, 2025.

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