30 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2025 When Intelligence Meets Experience: How Bally’s Vitruvian Platform Elevates INTRALOT’s LotosX Omni into the Future of Lottery As players move fluidly between retail counters, mobile devices, and online experiences, the industry’s future will belong to operators who can unify these touchpoints, understand their players preferences, and respond instantly with personalized and responsible experiences. At the heart of this transformation lies LotosX Omni, INTRALOT’s nextgeneration lottery Solution, which today, with Bally’s Vitruvian Data, AI/ML, Martech, Observability, and Tracking Platform integrated into its core, elevates this vision and makes it even more tangible. Together, they unlock a new era of intelligent, omnichannel lottery operations built on real-time insight, measurable performance, and seamless player experience. The Strength of LotosX Omni LotosX Omni is designed to bridge the traditional and digital worlds of lottery. It brings every channel including retail, web, mobile, and self-service into a single, cohesive platform. Built on a cloud-native, modular architecture, it ensures agility, scalability, and resilience. The platform gives operators full control of their entire ecosystem: product management, game configurations, draw operations, retail network monitoring, and player engagement, all unified under one intuitive interface. It’s this openness that makes LotosX Omni a perfect foundation for integrating Bally’s Vitruvian Platform as the intelligence layer that transforms data into action.
RkJQdWJsaXNoZXIy NTg4MTM=