32 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2025 “This past year has been transformative for our company. We’ve embraced a new name, a refreshed brand identity, and a sharpened focus on our core lottery business,” says Wendy Montgomery, Brightstar Senior Vice President, Branding, Communications, and Sustainability. “We’re committed to advancing the lottery industry through insightdriven, future-ready solutions that bolster our customers, inspire their players, and support a more sustainable future. With this in mind, we have evolved our sustainability strategy to ensure that it grows with us.” “The sustainability team has been deeply engaged in reexamining our strategy since announcing our transition to a pure play lottery company,” notes Stefania Colombo, Brightstar Senior Director, Global Sustainability. Through its predecessor companies, Brightstar was among the earliest in the industry to issue a formal report detailing its sustainability achievements, a practice it has continued for the past 18 years. With nearly two decades of experience and a strong framework to build upon, “the timing was right to take stock,” says Colombo. “How could we, as Brightstar, evolve our sustainability strategy, improve it, and make it truly reflective of our new brand, company, and story?” The process resulted in a refreshed strategy that places stakeholders at the forefront and reinforces Brightstar’s pledge to environmental responsibility. The new sustainability strategy also serves as the foundation for the company’s latest Sustainability Report, released on November 19 and available at BrightstarLottery.com/ SustainabilityReport. The company’s refreshed sustainability strategy is anchored by three guiding elements: Empowering Our People, Collaborating with Partners, and Preserving the Planet. These elements ensure that stakeholders remain at the heart of every Brightstar initiative: • Empowering Our People: Fostering a culture that values individuals, recognizes the unique contributions and perspectives of every person, and works to attract and retain the talent of tomorrow. • Collaborating with Partners: Building strong, ethical, and transparent relationships — from suppliers and business partners to local communities — to grow together responsibly. • Preserving the Planet: Taking meaningful action to protect the climate and conserve natural resources for future generations. The Long Game: Brightstar Sustainability With the transition from IGT Lottery to Brightstar Lottery, the company has unveiled a new sustainability strategy to mark the next chapter in its longstanding commitment to building a sustainable future.
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