33 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2025 “In establishing the new elements, we wanted to recognize the fluidity of our sustainability initiatives, which can transcend and influence more than one element,” explains Colombo. “For example, a global initiative like our longstanding After School Advantage program is brought to life through engagement with our employees to assemble and launch digital labs, support for our partner communities through sustainable skill development, and choosing equipment that is more environmentally friendly.” The newly defined elements, with Brightstar’s stakeholders at the forefront, help to reflect the connected thinking and broader goals of the company’s sustainability strategy. The revitalized strategy is activated through six spheres of impact – specific areas where the company is igniting positive change, guided by policies and purpose-driven initiatives: • Employee Engagement • Human Rights • Responsible Gaming • Community Engagement • Sustainable Procurement • Climate Action, Biodiversity, and Circularity These spheres are the engines of transformation to which every Brightstar action is aligned. Accordingly, the 2024 Sustainability Report reflects this shift, with achievements and initiatives clearly mapped to the relevant spheres, detailing how the focused, intentional efforts of Brightstar’s people are driving real-world impact. The company has long aligned its sustainability efforts with a number of relevant United Nations Sustainable Development Goals (SDGs), and this commitment has also been refreshed and renewed by Brightstar with a commitment to seven SDGs that align specifically with Brightstar’s spheres of impact (see graphic). From end to end, “our new sustainability strategy is authentic to who we are today and how we plan to carry it forward,” says Montgomery. “It reflects our evolution as Brightstar and an unwavering commitment to doing business responsibly. We aren’t just setting goals, we’re holding ourselves accountable to build a future where our people thrive, our partners grow, and our planet is protected. Sustainability is integral to our culture and our long-term vision to elevate and serve the lottery industry. But we know real progress doesn’t happen in isolation. We invite our customers, peers, and partners across the industry to join us in shaping a more responsible, inclusive, and resilient future.” To learn more about the work being done by Brightstar’s dedicated employees to advance the lottery industry, foster sustainability, and remain “Ahead of the Game,” read the full 2024 Sustainability Report at BrightstarLottery.com/SustainabilityReport. Brightstar’s sustainability strategy is comprised of three guiding elements: Empowering Our People, Collaborating with Partners, and Preserving the Planet. This strategy is activated through six spheres of impact (outer ring) − focused actions that ignite change. Together, they form a precise, purposeful, and powerful system of action.
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