35 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2025 Younger Americans don’t generally carry debit cards, never mind cash. If payment is not available on their precious all thinking, all doing, smart phone, the product probably isn’t for them and their current lifestyle. This is a big concern, as the lottery industry has traditionally assumed that younger folk will ‘graduate’ into lottery players. Gen Z may be the first generation ever that this is not seen as a predictable lock, primarily due to technology. And speaking of technology, will Gen Z even play a game if it’s not easily accessible on their current personal device? Maybe there is a way for the Big 4 vendors to get an iLottery referendum in all states? Divvy up the costs and collectively reap the rewards, or is that just a pipe dream? Is there a realistic possibility for the lottery industry to adopt alternative sales channels that already have a potential, and as yet untapped, player base? “With a little help from my friends…” 5. Winning. Ahh the bane of my very existence. Could the industry as a whole get better at PR, “earned media”, and otherwise showcasing the sheer volume of winners on a daily, weekly or even annual basis? Could we make more of the “real” winners - all the beneficiaries from lottery sales? It was more than $30bn in 2024. Should we make games that can compete with the explosion of alternative gamesof-chance options, maybe expand second chance games and promotions to have more winners, potentially run weekly free games with prizes such as a free ticket to a game the player has never even tried? The Powerball/NFL crossover game is coming in ten short months. The opportunities are seemingly endless in bringing a new game and potentially a lot of new players, to the industry we all know and love. “You tell me that it’s evolution, well you know, we all wanna change the world…” This article is not necessarily about revolution, more about evolution, and how quickly the lottery industry can help evolve in these five areas, with partnerships between vendors (to fight the growing tide of illegal gaming), and the lottery industry as a whole in modernizing and equipping retailers and online platforms with lottery games for players to play, enjoy, win on and help good causes. Let’s hope by the end of 2026, I am not even thinking about writing another Paul McCartney based piece! (He was fantastic in Nashville by the way…) n Trust me, I’m a Researcher Simon Jaworski Founder & CEO, Lotto Research simon@lottoresearch.com C: 609-558-1019 Carmanah Signs announces that Cameron Waldie, its long-serving President and CEO, is stepping down as part of a planned leadership transition. He will stay on in an advisory role through Q1 2026. “Serving the Lottery Industry alongside the Carmanah team has been a privilege and a joy,” said Cameron Waldie. “We’ve grown from a small LED sign company to a global Lottery MarTech provider. A grateful thanks to all our customers, my wonderful team and our industry colleagues.” Cameron joined Carmanah Signs as General Manager in 2005, assuming the role of President and CEO in 2009. Under his leadership, Carmanah pioneered Wirelessly Updated Jackpot Signs and became the market share leader in the segment. In 2013, Cameron championed the acquisition of Carmanah by STRATACACHE, the global leader in digital signage, and the rest is history. Cameron blazed a trail of lottery retail modernization, bringing cutting edge marketing technologies to lotteries worldwide. He built a remarkable team, created a legacy of exceptional customer service, and made many lifelong friends along the way. "Carmanah’s partnership with STRATACACHE has been an extraordinary leap into the future of retail media. Collaborating with Chris Riegel, STRATACACHE’s founder and a leader in emerging technologies, has been an incredible journey,” said Cameron Waldie. Carmanah is pleased to announce that Jon-Paul Bussoli has been appointed President and CEO, ensuring a seamless transition with continued dedication to the success of Carmanah’s lottery customers. Joining in 2007, Jon-Paul distinguished himself as Carmanah’s product development and technical sales leader, most recently serving as the company’s Chief Operating Officer. His forward-thinking approach and commitment to collaborative, customerfocused culture position him to lead Carmanah into its next era of innovation. “Jon-Paul has been a key driver of our success,” said Cameron Waldie. “His appointment ensures continuity while introducing fresh perspectives for growth. I’m excited for Carmanah’s future under his leadership.” About Carmanah Signs: Carmanah Signs is the Lottery Division of STRATACACHE, the world’s leading provider of intelligent digital signage and in-store marketing technologies. Serving 57 lotteries on four continents, Carmanah has over 240,000 networked sign installations at lottery retailers worldwide. The Carmanah team is made up of retail technology experts and customer experience strategists with deep roots in lottery. Carmanah is your partner in transforming lottery retail to deliver exceptional player experiences – growing sales and responsibly raising funds for beneficiaries. n Carmanah Signs Announces Leadership Transition
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