Scientific Games has unveiled an explosive, bold portfolio of ultra-premium enhanced scratch games called Obsidian. Named for their dark, glasslike appearance like naturally occurring obsidian rock, the games feature a dramatic combination of all-black and holographics. Introducing Obsidian: Where Intrigue Meets Luxury 18 Hot New Designs for Unique Premium Scratch Games Color alone contributes up to 90% of the information that forms consumers’ first impression of a product. 81 of the top 100 performing instant games in the U.S. are Scientific Games products. (based on weekly per capita sales). In fiscal year 2025, holographic games outperformed nonholographic games by 4%. (based on fiscal index) “Our game innovators have followed holographic trends on high-end luxury items and were inspired to create an all-new, exclusive line of games centered on value proposition for our lottery partners’ premium games,” says Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. The world’s largest lottery games company continues to feature holographics as an enhancement for scratch products to elevate visual appeal by diffracting light into a spectrum of color in the game designs. “All black represents a sophisticated, exclusive experience. By combining holographics with all black designs, we have created ultrapremium scratch experiences,” shares Hodges. “The magnitude and intensity of the Obsidian games are off the charts.” Whether it’s a high-end car, luxury perfume or premium tech gadget, consumer brands like Nike, Chanel, Apple and Sony use black because it can be timeless, modern, mysterious and edgy all at once. Against the contrast of holographics, the richly designed all-black Obsidian games capture attention and make a bold statement at retail. "At a time when the market basket average is increasing, Obsidian games allow lotteries to differentiate premium games in their portfolio by adding drama and intrigue,” she explains. “In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.” Obsidian games were developed by Scientific Games’ Innovation and Discovery teams at the company’s metro Atlanta global headquarters, the largest instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities. In total, 18 Obsidian games are currently available to lotteries.
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