⬤ As lotteries strategically reshape their operations to adapt to changes in consumer behavior, digitalization, and new forms of competition for players’ attention, taking action requires flexible solutions that meet current needs and support ongoing evolution. In its transformation to Brightstar Lottery from IGT Lottery, Brightstar has set the stage by purposefully evolving its lottery product roadmaps and aligning its resources with these objectives in mind. The result is forward-looking products and services that meet the challenges lotteries have cited as high priorities. Here are just some of the ways lotteries can take action to unlock more potential today, in accordance with their specific needs, and drive sustainable and meaningful revenue growth for lottery beneficiaries. Innovating with Intent Solutions & Investment Where It Matters to Lotteries
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