77% of weekly lottery players (35% sometimes + 29% often + 13% very often) consider purchasing a product or service after noticing digital signs in-store or on their way to the store, according to 2025 global research by Brightstar in partnership with Foresight Factory. Brightstar’s Digital Menu Board software solution makes it easy for shoppers at retail to be aware of new scratch games as they launch and view current, in-stock games, supporting trial and adoption. It can also feature dynamic content, for example to support jackpot awareness. This unique software solution is integrated with the lottery terminal application, allowing retailers to easily update the available-game displays in real time, and it can drive just about any digital signage hardware on the market. Brightstar’s Digital Menu Board solution can also drive a mini-display to showcase a smaller selection of lottery tickets in limited in-lane spaces. Lotteries can pursue new retailer channels to connect with potential players: Brightstar’s award-winning LotteryLink™ solution makes it easier. This small device integrates lottery sales with a retailer’s existing point-of-sale (POS) system, simplifying in-lane expansion and enabling players to buy draw games and instant tickets in the same transaction with other items purchased at retail. With LotteryLink’s ability to connect lottery marketing campaigns with retailers’ existing loyalty programs, the deployment opportunities are vast. The brick-and-mortar channel still accounts for the lion’s share of lottery sales in North America, while the iLottery channel has advanced the industry’s approach to player acquisition by successfully demonstrating how it can be done with a registered player base and the data and analytics to segment, build offers, and understand consumers’ preferences and purchase response. If you’re not an iLottery jurisdiction, you can still take advantage of the learnings and adopt a similar approach using Brightstar’s Connected Play solution. Connected Play functionality enables retail players to engage, purchase, and claim lottery in a more modern way, via their own mobile device at retail, and it is available to any lottery, whether regulated to offer internet wagering or not. Beyond refreshing lottery’s relevance and meeting players’ changing preferences, Connected Play provides previously unavailable retail-player transaction data that lotteries can use to create more personalized offers, enhance the player experience, and support acquisition in a way similar to iLottery programs. Exciting, experiential second chance prizes are attention- getters that can appeal to new players and enhance the overall player experience. Whether supporting a single game, a family of games, or a licensed game, Brightstar’s Winner’s Choice™ second chance offering allows lottery winners to select their own unique prize, whether cash, merchandise, trips, or some combination − enabling a lottery to truly offer something for everyone. Brightstar delivers each program with its unparalleled white-glove customer service that has set a new standard for serving lottery winners. Integrated second chance and loyalty products from Brightstar foster increased player engagement by rewarding players for purchases made at retail and enabling digital interactions and participation in second chance promotions, allowing them to enter tickets into special drawings for more opportunities to win. Brightstar’s solution supports drawings for instant and draw games and no- purchase-necessary promotions, and allows players to convert loyalty points for entries into exclusive drawings. Mobile Claims, with improved prize redemption, makes lottery easier for retail players by allowing them to claim larger prizes conveniently via a mobile app, supporting repeat play and eliminating the barriers of additional driving and time required to receive a prize when they win. In two jurisdictions where Brightstar’s mobile claims solution has been recently deployed, lotteries have seen successful implementation with 20% of prizes $600-$5,000 claimed through mobile in one jurisdiction and 14% of prizes $115-$5,000 claimed by mobile in the other. We’re not an iLottery jurisdiction. What can we do to engage new players at retail? CHALLENGE
RkJQdWJsaXNoZXIy NTg4MTM=