Applying Research & Insights: To help customers and the industry stay ahead of the curve, and to inform and shape Brightstar’s product plans, Brightstar has stayed at the forefront in adapting its research approach to incorporate the best newly available methodologies. The company regularly shares findings to highlight ideas that are actionable for lotteries and works with customers to leverage the insights and shape stronger business plans. Over the past year, Brightstar conducted 330 studies across global markets, engaging more than 370,000 players and retailers. A recent lottery industry study from Brightstar, “Who Are Our Players, By Game?,” presented at NASPL PDS, offers a comprehensive demographic and behavioral profile of lottery players across the U.S., examining detailed data on game preferences, spending habits, broader gaming behaviors, and retailer choices. And watch for two forthcoming whitepapers based on Brightstar’s recent global study on payment modalities for new findings that impact playership at retail, including: cashless/contactless payments, mobile wallets; courier and delivery ecosystems; updated paths to purchase, and more. Unlocking New Possibilities: Brightstar has established a new, dedicated innovation team to actively build partnerships with universities and third-party vendors, with the objective of sourcing novel solutions, creating faster feedback loops, and unlocking new possibilities to help customers stay at the forefront. This team is exploring, for example, new delivery paradigms, the use of advanced technologies including AI, and other potential areas of innovation. Product Feedback: Customer feedback is welcomed by Brightstar and used to validate and improve products and solutions. Final products such as LotteryLink™, GameFlex 48, and the Retailer Pro S2 terminal debuted in concept or prototype form at industry events and were refined based on lottery feedback. Products like these, shaped through listening and collaboration, represent Brightstar’s commitment to work in partnership with customers to reimagine what’s possible, incorporate the feedback into roadmaps and development plans, and deliver final products that expand the lottery category’s potential. The latest Brightstar customer satisfaction survey, recently completed, adds to the company’s understanding gained over years of customer feedback, conversations, observed trends, and research, and provides direct insights into customers’ latest priorities and challenges. As a partner that is fully committed to the lottery space and is invested for the long term, Brightstar will continue to transform lottery needs and priorities into solutions and strategies that empower customers to evolve, defining the future of lottery success together. To learn how these solutions could be applied to your lottery, speak with your Brightstar general manager. Advanced Instant Ticket Services: Innovative instant-ticket printing technologies, state-of-the-art security, and all-new mechanics and game designs support lotteries’ ability to adapt and grow in a competitive entertainment landscape. Brightstar has invested heavily in its Lakeland, Florida, printing facility, most recently with a brand new printing press with the largest capacity in the industry; state-of-the-art packaging automation that increases packaging capacity to match the new press; and automation supported by robotics to ensure efficiency and quality control throughout the manufacturing process. With a focus on leapfrogging the industry’s status quo, the company’s commitment to modernization includes the introduction of tools such as a ticket reconstruction portal, advanced proofing technologies, and enhanced data analytics to optimize workflows and improve the customer experience. These innovations are coupled with an end-to-end focus on sustainability and integrity. Listening to Customers ⬤ What else can empower lotteries to reach their full potential? CHALLENGE
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