40 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2025 Why the Future of iLottery Starts in the Cloud “For lottery businesses, the cloud isn’t just another technology trend; it’s the foundation for scalable, flexible, and future-ready operations,” said Giuseppe Portoricco, Senior Vice President iLottery Technology at Brightstar Lottery, shown presenting at the recent NASPL PDS conference. Today, the move to cloud-based solutions is transforming the lottery sector, breaking down these barriers and solving those issues. Giuseppe Portoricco, Senior Vice President iLottery Technology at Brightstar Lottery, highlighted this transformation during his presentation, "The New Cloud Approach," at the recent NASPL PDS conference in Louisville, Kentucky. Sharing insights into the transition of iLottery systems to the cloud, he also detailed lottery successes and future implications. “In North American jurisdictions that are regulated for iLottery, playership is growing like mad,” said Portoricco in conversation following the conference. “An associated point, which isn’t trivial, relates to the far greater complexity of the digital architecture for iLottery − including the digital wallet, player registration, and the richness of the user experience in digital games − to get the performance where you need it to be, compared to when the business was retail only. If you haven’t migrated those iLottery systems to the cloud, it’s very difficult to meet the associated challenges. You need higher availability and scalability to support the increasing demand. In one jurisdiction we serve, the penetration of digital playership is now more than 55%; in another it’s in the range of 45%. Lotteries can easily meet that demand if on cloud. In jurisdictions where Brightstar has migrated most of the customer’s iLottery platform to cloud, the average revenue per player was significantly up following migration, and you could clearly observe that step-up, before and after.” Brightstar has proven expertise in cloud transformation: Since 2023, it has successfully delivered multiple cloud-based solutions for customers across Europe and in North America. Especially in the eInstant market, the 52% CAGR in sales growth over 3 years (2021-2024) is clearly demanding high performance that can be reached easily on real cloud technology. “Today, the lottery sector faces a pivotal moment,” notes Portoricco. “Technology, with a strong emphasis on cloud solutions, is revolutionizing how modern lotteries operate, innovate, and scale. What was once a cautious industry, hesitant to step into the digital future, is now being redefined by the opportunities that For decades, the lottery industry has relied upon on-premise systems operated on owned infrastructure, meticulously maintained by internal teams. While this approach offered control, it has also resulted in significant limitations, including isolated systems, complex integrations, and challenges with scalability during periods of rapid growth. “In one jurisdiction we serve, the penetration of digital playership is now more than 55%; in another it’s in the range of 45%. Lotteries can easily meet that demand if on cloud.”
RkJQdWJsaXNoZXIy NTg4MTM=