41 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2025 cloud adoption brings. For lottery businesses, the cloud isn’t just another technology trend; it’s the foundation for scalable, flexible, and futureready operations.” Cloud as a Competitive Advantage Cloud adoption isn’t just an upgrade but a critical investment in the industry’s future. In addition to the increased performance and scalability, Brightstar Lottery's cloud solutions empower iLottery operators to thrive with frequent updates, rapid feature deployment, and AI-driven personalization. This approach drives results, enhances player engagement, and positions lotteries to be market leaders. “By migrating iLottery platforms to our seamless, scalable cloud solution, these platforms can adapt more quickly to deliver the engaging and reliable digital experiences that players expect. They are not only seeing a significant increase in revenues, but also fostering better player experiences,” says Portoricco. “Cloud solutions create an edge for iLotteries by enabling agility and innovation,” he adds. “New features can be rolled out across systems in real time, ensuring players receive fresh, engaging experiences without delays. Self-scalable and self-healing platforms powered by cloud-based AI improve reliability, guaranteeing that lottery systems can handle peaks in traffic, like major jackpots or seasonal surges.” Brightstar’s advancements with cloud technology also simplify collaboration and integration. Lottery systems are no longer locked in silos. Eventually, cloud platforms enable smooth connections with retailers, regulators, and even new game providers, reducing time and resources spent on technical roadblocks. All of this contributes to strengthening the competitive position of modern lotteries. Future-Proofing the Lottery Industry The shift to the cloud isn’t just about solving today’s technical challenges; it’s about creating a foundation for sustained success. A modern lottery must be agile, forward-thinking, and equipped to evolve alongside rapidly changing technologies and consumer expectations. Notes Portoricco, “With quarterly updates rolled out across platforms and the ability to experiment with features like predictive analytics, cloud technology unlocks innovation at an unprecedented pace. This approach allows iLotteries to roll out new game offerings more quickly and easily, not only to meet current demands but to introduce novel digital gaming products and launch new styles of games to appeal to different audiences and demographics.” Additionally, each successful implementation of cloud technology helps to drive education and awareness of what’s possible. When forwardthinking lotteries adopt cutting-edge cloud technology, they inspire others to follow suit, driving innovation across the entire sector. A Call to Action for Lottery Leaders The cloud is more than a tool; it’s the key to unlocking growth, modernizing operations, and staying ahead in an increasingly digital world. It offers scalability, innovation, and reliability that on-premises systems cannot match, ensuring that lotteries not only remain relevant but thrive. Within iLottery and beyond, more than 20 customers globally now operate at least one cloud product with Brightstar Lottery. Not only have sales, Average Revenue Per User (ARPU), and Gross Gaming Revenues (GGR) seen measurable improvements, but the lotteries’ success has sparked demand for additional digital cloud solutions across the industry. To learn more, contact your Brightstar general manager.
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