4 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2025 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com September/October 2025 Volume 54, Issue 5 ©2025 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 CONTENTS SEPTEMBER/OCTOBER 2025 FEATURED INTERVIEWS 12 VEIKKAUS DRIVES FORWARD ITS STRATEGIC PRIORITIES WHILE FINLAND RESTRUCTURES ITS GAMBLING SYSTEM Olli Sarekoski Chief Executive Officer, Veikkaus 20 NATIONAL GAMES, GLOBAL VISION: HOW COLLABORATION IS SHAPING THE FUTURE OF LOTTERY Moderator: Matt Strawn, Chief Executive Officer, Iowa Lottery Powerball Product Group Chair and MUSL Vice-President David Barden, CEO & President, New Mexico Lottery and Chair, MUSL International Working Group Jay Finks, Executive Director, Oklahoma Lottery and Chair, MUSL Marketing and Promotions Committee Sarah Taylor, Executive Director, Hoosier Lottery (Indiana) and Chair, MUSL Development Committee Bret Toyne, Executive Director, MUSL 16 HOW ONCE IS REDEFINING THE SOCIAL ECONOMY AND REINVENTING THE ROLE OF STATE LOTTERIES Ángel Sánchez General Manager, ONCE (Spanish National Organization of the Blind) FEATURED ARTICLES
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