Fennica Gaming launches eInstants with Brightstar Lottery in Italy
Fennica Gaming launches eInstant portfolio with Brightstar Lottery in Italy
Fennica Gaming, a leading provider of lottery and gaming solutions and a subsidiary of Veikkaus, has launched its eInstant game portfolio with Brightstar Lottery. The collaboration marks a key milestone in Fennica Gaming’s European growth strategy and strengthens its position in one of Europe’s largest regulated gaming markets.
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Under the agreement, Fennica Gaming’s eInstant games will be made available in Italy through Brightstar Lottery own online offering as well as its extensive network of licensed online gaming operators. This includes distribution through the concessionaire for Italy’s exclusive Instant Lottery Concession and across its network of licensed online gaming operators. This ensures that players across virtually the entire regulated Italian ILottery market will gain access to Fennica Gaming’s content.
The launch is particularly significant as it is the first time that eInstant games developed by an independent international lottery studio are being introduced to Italian players through Brightstar Lottery’s platform. Brightstar brings the most entertaining games on the market to their players in Italy, and the addition of Fennica Gaming’s portfolio further broadens the choice of premium digital lottery entertainment available to Italian players.
“Being selected as the first external and international partner to integrate with Brightstar Lottery’s platform is a true honour for us,” said Jonas Reuter, Chairman of the Board of Fennica Gaming. “We are thrilled that Brightstar chose Fennica Gaming as their first international content partner. It is a strong recognition of the quality and performance of our games. We are confident that our portfolio – built on decades of lottery expertise and continuous innovation – offers one of the best and most competitive eInstant offerings available on the market today.”
Fennica Gaming’s eInstant portfolio combines engaging gameplay and innovative mechanics with lottery-grade security, responsible gaming principles and proven player appeal. Drawing on decades of experience from the Finnish National Lottery, the games are designed to deliver entertaining digital experiences while upholding the highest standards of player protection and regulatory compliance.
“We are delighted to welcome Fennica Gaming to our content ecosystem and to introduce their eInstant portfolio to Italian players,” said Alessandro Paciucci, CEO of Lotterie Nazionali – Brightstar Lottery. “Fennica Gaming brings a unique combination of Nordic lottery expertise, innovation and solid game performance. Their content perfectly complements our existing portfolio and supports our ambition to offer Italian operators and players a diverse, engaging and responsible entertainment experience. We look forward to a long and successful partnership and to further expanding the range of high-quality digital lottery content available across our network.”
The partnership underlines both companies’ commitment to innovation, responsible gaming and delivering premium digital lottery experiences to players in regulated markets. By integrating Fennica Gaming’s eInstant games into Brightstar Lottery’s platform, Italian operators can benefit from a broader, high-performing game selection, while players gain access to new, entertaining and trusted digital lottery experiences.
About Brightstar Lottery
Brightstar Lottery PLC (NYSE: BRSL) is global leader in lottery focused on innovation and forward-thinking strategies and solutions, building on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and eight of the world’s 10 largest lotteries with central systems. Brightstar has approximately 6,000 employees. In Italy, through its participation in Lotterie Nazionali S.r.l., the concessionaire holding the exclusive Italian Instant Lottery Concession (Gratta e Vinci), Brightstar delivers lottery entertainment to millions of Italian players. Brightstar also operates Italy's fixed-odds number games through the Gioco del Lotto concession. Its commitment to responsible gaming, innovation and community support makes its products unique in the regulated gaming sector. For more information, visit https://www.brightstarlottery.it/
About Fennica Gaming:
Fennica Gaming harnesses an entire Gaming Universe with a variety of games, renowned game studio, high-end gaming solution, vast customer input, and decades-long operator experience of the parent company Veikkaus. With a growing portfolio that now includes eInstant and online Casino games, Fennica Gaming partners with licensed operators worldwide to enhance player engagement through innovative content. Fennica Gaming believes that success is built on putting the players first.
For more information, visit fennicagaming.com OR https://www.linkedin.com/company/fennicagaming