Arkansas Scholarship Lottery Launches THE PRICE IS RIGHT™ Scratch-Off Ticket in September
Arkansas Scholarship Lottery Launches
THE PRICE IS RIGHT™ Scratch-Off Ticket in September
Sept. 11, 2026
LITTLE ROCK, Ark. — On Sept. 1, the Arkansas Scholarship Lottery (ASL) launched THE PRICE IS RIGHT™, a $10 scratch-off ticket
"I grew up watching THE PRICE IS RIGHT, and I know a lot of Arkansans did too," said ASL Executive Director Sharon Strong. "There's something really fun and nostalgic about bringing such an iconic game show to a lottery ticket - especially when players have the chance to win cash prizes and potentially take that excitement all the way to Hollywood!"
The scratch-off game features
Two second-chance drawings will be held in 2027 for a chance to win a trip to Los Angeles, California for five days and four nights. The trip also includes admission as an audience member to an in-person show taping of THE PRICE IS RIGHT television game show and the chance to play for up to $10 million in cash prizes at a lottery winner-exclusive GAME SHOW EXPERIENCE Event. To enter the drawings, players must enter non-winning THE PRICE IS RIGHT scratch-off tickets from ASL into The Club.
The Club is an Arkansas lottery-exclusive location for entering non-winning instant tickets into Play It Again® cash drawings and other special second-chance promotions. Players who join The Club are among the first to receive information about new games, promotions, and more. To learn more about The Club or sign up, visit https://theclub.
As with any lottery product, Arkansas players must be at least 18 years old to purchase THE PRICE IS RIGHT scratch-off tickets.
The PRICE IS RIGHT™ scratch-off ticket is under license from Scientific Games, LLC and FremantleMedia.
THE PRICE IS RIGHT: ®/© FremantleMedia
About the Arkansas Scholarship Lottery
The Arkansas Scholarship Lottery (ASL) creates winning people, winning futures, and winning moments. Since 2009, the ASL has sold over $8.6 billion and returned more than $1.6 billion for scholarships to benefit Arkansas students. More than 873,000 college scholarships distributed by the Arkansas Department of Higher Education have been awarded to Arkansans. As of July 31, 2026, the lottery has awarded more than $5.9 billion in prizes to players, more than $489 million in retailer commissions, and provided more than $461 million in state and federal tax revenue.
Follow the Arkansas Scholarship Lottery on Facebook, X, formerly known as Twitter, and Instagram. Visit MyArkansasLottery.com fo
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