DraftKings signs multi-year advertising agreement with NBCUniversal
The deal includes exclusive integrations and digital sponsorships.
US.- DraftKings has signed a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across the media and entertainment company’s sports properties.
DraftKings will be featured across NBCUniversal’s portfolio of sports properties, spanning the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, and WNBA. The deal also includes NBCUniversal’s events, such as Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup on Telemundo.
As part of the deal, DraftKings has the exclusive right to receive integrations and purchase digital sponsorships in several categories, including online sports betting, igaming, daily fantasy sports, online lottery products and online horse wagering.
Stephanie Sherman, chief marketing officer at DraftKings, said: “We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders. Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities.
“Together, we will deliver a customer experience that moves at the speed of sports, bringing the thrill of NBA and other top action to life while staying true to our shared passion for innovation, excitement, and the unforgettable experiences that live sports inspire.”
Peter Lazarus, executive vice president of NBC Sports, Sports & Olympics, Advertising and Partnerships, added: “For over a decade DraftKings has dominated the sports betting market, serving as an industry leader and marketplace innovator. There is no better company to integrate into our unrivaled portfolio of sports properties. Combining our excellence in sports entertainment with DraftKings’ industry leading capabilities will transform the viewer experience just as NBCUniversal prepares to bring an unprecedented slate of sports programming to fans everywhere.”
DraftKings reports revenue record for Q2
DraftKings’ second quarter revenue totalled $1.5bn, up 37 per cent compared to $1.1bn in the same period in 2024. The growth was driven by new customers and favorable outcomes in operations.
The operator’s net income was $158m, up from $63.8m in Q2 2024. Adjusted EBITDA totalled $301m, up from $128m. Monthly unique payers (MUPs) increased to 3.3 million, a 6 per cent rise from Q2 2024. Average revenue per MUP (ARPMUP) increased to $151, up 29 per cent.
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