Public Gaming Industry
Advertising/Marketing
The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love
British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train
CLICK HERE TO WATCH
Luck brings two…
What are the new taglines online wagering companies will be required to show?
Online gambling companies will be required to ask punters, "What’s gambling really costing you?" and "What are you really gambling with?" u…
WLA Lottery experts discuss navigating a gambling advertising ban
In Europe and other parts of the world, the gambling industry is under pressure as regulations become stricter. On the one hand, authoritie…
Sports Betting Is Revving Up Ad Spending For Fourth Quarter
Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditiona…
How Could the Arrival of Fan Duel TV Impact the iGaming Industry?
Thanks to an array of digital tech innovations, many new industries emerged, while others have found a new home online. The iGaming sector…
Ad tracking by online gambling industry comes under scrutiny
UK’s data watchdog assesses complaint on ways betting firms profile and target problem players
Dave, a Scotsman in his early twenties, rec…
Fanduel Casino hires MICHIEF as creative agency of record
Casino platform is currently available in four U.S. states and Canada
FanDuel Casino has named Mischief as its new creative agency of reco…
Norway media ordered to comply with Discovery TV gambling blackout
Norwegian gambling authority Lottstift has praised media counterpart Medietilsynet for upholding its decision to continue to ban gambling a…
Leverage the Power of Sound for Your Brand
Build an audio strategy to connect with customers
Take a moment to think of a sound that always makes you smile. Maybe it’s your favorite…
Why a CMO-CFO Alliance Is a Crucial Piece of the Digital Transformation Puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives h…
Iowa Lottery Storytelling Receives Two Top Awards
CLIVE, Iowa — Two of the Iowa Lottery's recent ads telling the story of its products have received major awards.
The lottery's "Perfect Fo…
Commercial operators fighting with Tribal casinos over the rights for sports-betting in California
Expensive, dueling ad campaigns over allowing sports betting in California are ramping up ahead of the November election.
One measure woul…
The Belgian National Lottery wishes to point out that the article published in the daily "Het Laatste Nieuws" on Saturday June 11, 2022 does not correctly relate the facts
Official reaction: the National Lottery publishes its letter of October 1, 2021 in complete transparency
Following recent arti…
Dueling sports betting ad campaigns ramping up in California
The back-and-forth is making for an expensive campaign as two powerful industries fight for your vote
Expensive, dueling ad campaigns over…
OZ Lotto Launches New Lotterée Campaign Via 303 MullenLowe Perth
303 MullenLowe Perth this week introduced Sue and Glenn – larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lottery…
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
The proposal has been made across all forms of marketing apart from sport sponsorships
Belgium is the latest country to crack down on spor…
GET READY FOR THE SUMMER OF FUN WITH THE MISSISSIPPI LOTTERY
JACKSON, MISS. – Beat the heat with great prizes from mid-May through Labor Day in the Mississippi Lottery’s Summer of Fun promotion.
In e…
By Ray Bates, former Director of the Irish National Lottery, former President of the EL, and now Honorary President of EL 'CELEBRATING TWO DECADES OF THE BIGGEST LOTTERY MARKETING TRENDS'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/CELEBRATING.pdf
By Danielle Hodges, Director of Global Product Innovation & Development, for Scientific Games 'Add Some Magic to your Holiday Game Strategy'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/HOLIDAYGAME.pdf
Gambling ads continue to get more airtime in the US
Sports betting is here to stay, in the US and around the world. Like any industry, gambling operators want to be able to advertise to attra…
Mannings featured in responsible gambling commercial
CLICK HERE TO WATCH AD https://youtu.be/W8iO6r1e-6k
https://broncoswire.usatoday.com/2021/12/25/peyton-manning-caesars-sportsbook-respo…
THE POWER OF SOCIAL MEDIA
CLICK HERE TO READ
The Texas Lottery Commission received three top lottery industry awards during the 2021 North American Association of State and Provincial Lotteries’ (NASPL) annual conference
FOR IMMEDIATE RELEASE MEDIA CONTACT: Media Relations, 512-344-5131 This email address is being protected from spambots. You need JavaScript enabled to view it.
TEXAS LOTTERY PRESENTED WITH THREE…
Bally's Corporation Acquires Telescope Inc., A Leading Provider Of Real-Time Fan Engagement Solutions
PROVIDENCE, R.I., Aug. 12, 2021 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) today announced that it has acquired Telescope Inc., the l…
Topekans win Jayhawk Gameday Experience promotions through Kansas Lottery
TOPEKA, Kan. (WIBW) - A handful of Topekans have won Jayhawk Gameday Experience promotions through the Kansas Lottery.
The Kansas Lottery…