In October, Michigan set an iCasino revenue record for the state, with the online casinos there hauling in $278.5 million.
In October, Pennsylvania set an iCasino revenue record for the state, with the online casinos there hauling in $251.1 million.
In October, New Jersey set an iCasino revenue record for the state, with the online casinos there hauling in $260.3 million.
Sense a trend?
Of course, if the online casinos are winning this much money, someone is losing all this money. And a good question is simply this: Who?
Getting that answer would be easy if the online operators would release their player data. Unfortunately, there’s a better chance of hell freezing over, thawing, freezing again, going through an unseasonably warm spring, and then freezing a third time than that happening.
So we’re left to our own devices — namely, deep internet research.
As such, I’ve identified what appear to be the three main drivers of iCasino growth: women, young men being cross-sold, and gamblers who have come in from the cold.
Ladies first Perhaps the most eye-opening of all is the number of women being drawn to iCasino play.
According to a November 2024 poll from Fairleigh Dickinson University (FDU), women account for about half of all online casino players. Among women ages 18-30, 19% report playing online casino, compared to 18% of men. As players get a bit older, men take the lead, but a full 14% of women ages 31-44 report playing online.
- https://www.casinoreports.com/record-online-casino-reasons/