Allwyn welcomes Tatiana Jouanneau as new global brand lead
Allwyn’s international arm has confirmed it will appoint Tatiana Jouanneau as its new Group Chief Brand Officer starting 1 January 2026.
She joins with over two decades of senior leadership across marketing roles, having overseen teams in over 80 different markets while building brands’ global visibility.
Her latest venture was with Logitech, where she leveraged her role as a Chief Marketing Transformation Officer to “build worldwide brand equity, creative acceleration, multi-platform development, digital marketing innovation and ecosystem amplification”.
She also led Duracell’s marketing division after the company was acquired by Berkshire Hathaway in 2016. Currently serving on the Board of Advisors for Europe for the CMO Council, her career achievements have been recognised by seven Cannes Awards and the “Global Woman to Watch” title by Ad Age.
Robert Chvatal, Allwyn CEO, said: “We are thrilled to welcome Tatiana to Allwyn. Her exceptional global marketing experience, strategic insight, and passion for building meaningful brands make her the ideal person to lead Allwyn’s brand vision as we continue to grow and diversify.
“This appointment marks another key step in our mission to create a world-class entertainment company that leads with integrity, creativity, and player trust.”
Allwyn’s global brand push
Jouanneau will join at a crucial point for Allwyn’s expansion of its global vision, with the company initiating a planned majority share takeover in US fantasy sports platform PrizePicks, in addition to a merger with ASX-listed OPAP and consolidation of its Czech operations through its local SAZKA brand.
The firm has been pursuing a strategy of becoming a lottery-led entertainment brand, with contracts with the likes of the UK National Lottery forming its core product with stakes in sports betting, gaming and fantasy sports following.
Allwyn is also currently in a financially sound position, reporting €939m of net gaming revenue for Q3, which is up 6% YoY from the €887m in the previous year. Jouanneau will be instrumental in maintaining that growth throughout next year.
On her new venture, she said: “I’m honoured to be joining Allwyn at such a dynamic stage in its evolution. Over the next few years, Allwyn will continue on its exciting journey of growth, and I am eager to help shape a global brand that connects deeply with players and partners alike.”