New Games Director to lead UK National Lottery portfolio
A new person has been put in charge of overseeing Allwyn UK’s National Lottery games production process.
Katie Harbron has been named as the new Director of Games at the gaming company, which is currently a few years into its 10-year tenure as the operator of the UK National Lottery.
She joins after holding the Chief Product Officer role at online casino provider MrQ, while also bolstering experience from jobs at Flutter Entertainment and its Sky Bet & Gaming and Tombola brands – leveraging this skillset to lead Allwyn’s Games Team, consisting of Product Marketers and Innovation Managers.
Harbron commented: “I have always admired The National Lottery and the unique position it holds in the UK; so the opportunity to play a part in innovating the games is incredibly exciting.”
Leading the Games Team, Harbron will oversee the performance and development of all draw-based and interactive instant win games produced for the National Lottery. She will report directly to Richard Dawkins, Managing Director of Digital at Allwyn UK.
Dawkins added: “Katie brings extensive experience in leading product, content and commercial development for global brands. I am really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”
Going off of the latest data from the UK Gambling Commission (UKGC), Harbron will have a significant task on her hands to maintain the momentum of the products that have generated the second-highest gross gaming yield (GGY) in the UK between July and September 2025.
The report showed that the National Lottery raked in a total of £843m in GGY for that period, second only to the £1.4bn generated by the UK’s online casino sector.
The former number related to both remote and non-remote channels, showcasing the popularity of the National Lottery among UK consumers – and the task ahead of Harbron to maintain the highest standards of quality during her tenure.